#FASHION LOVE AND LAUREN HOW TO#
One had to be incredibly independent and learn to advocate for themselves to be paid on time, negotiate rates and fees with your agency and to learn how to take feedback on how to do better. Later, learning how to handle rejection, and how, as a teenager, to work with grown-ups, building a steady roster of clients, and photographers, and by earning a good reputation as someone who is always on time, and had the physical stamina and a positive attitude when required to do the hard jobs - wearing fur coats in hot weather or making pre-dawn call times in ever-changing time zones. From building up a portfolio of test shots and then editorial shots, and earning income with catalog and commercial shoots, it was hard work. I always loved the idea of being a model, after all, I grew up with the supers but it was a rude awakening as to how much work it was.
What did you learn from your modelling years? As much as I enjoyed my childhood there, I craved experiences and travel and my parents indulged me by sending me to summer camp in Lugano, Switzerland, and later, allowed me to spend summers as a teen model in New York City, Tokyo and London. It was a place where being called “glamorous” or “ambitious” was an insult. I had an idyllic life in Old Greenwich, a charming coastal New England village steeped in its puritan roots with an amusing dose of WASP culture. Here we chat with Lauren about everything from what she learned from her modelling years, metamorphosing Moda prior to the retail revolution, the search for the perfect jeans and the importance of modern manners…Ĭan you tell us about your early life growing up in Connecticut and your aspirations?
There was the peer-affirming Vogue chapter - "the line from the book The Devil Wears Prada, 'a million girls would kill for this job’ really was true" and the light-bulb moment behind launching Moda Operandi and bringing the runway to the people. They were both in charge of their domain but retained their femininity and had great style and elegance while doing so and created an environment that, while demanding, was nurturing of young talent". "I loved working for Carolina Herrera and Anna Wintour. Her modelling career then took her to Paris (a rebellion of sorts detailed below), where she then branched out into PR roles for the likes of Carolina Herrera and then Anna Wintour, no less. Raised in New York - Lauren had a fairly typical WASPy upbringing on the East Coast of New York. Today, it’s much more open and designers want to interact with their customers in a meaningful way."
"It was much more closed off and there was a desire to be exclusive and to keep people out. "When we launched, Instagram was just taking off and the public-at-large was becoming aware of the way the fashion industry worked and wanted to be able to participate," says Lauren. Lauren’s uncanny ability to stay ahead of the curve has ensured her success - in particular with the first-to-market circular fashion platform Moda Operandi, and keeping it relevant, 12 years on. Though Lauren imbues style seemingly effortlessly with all in her orbit, it’s her substance we admire the most. Lauren Santo Domingo is known affectionally as LSD - a somewhat fitting moniker for the unstoppable pocket rocket of style and substance.
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